The owner of Benno conducted a simple test at home and placed his car keys next to his bike lock. Anytime he left his house he had to choose between the two and if he picked up the car keys, he had to justify why he was choosing to drive rather than ride his bike. This is how he discovered a list of objections that lead people to choose driving over cycling.

Benno is a young brand, built on decades of experience with designing and manufacturing bikes that combine style and utility. Before founding Benno, Benno’s founder started and built Electra bikes, famous for their relaxed riding geometry and practical design.

Benno’s first bike is the Boost, designed to overcome the objections to using our bikes more often. Take a ride on this Bosch equipped electric bike and you’ll understand why “too hilly”, “too far”, “I don’t want to get sweaty” and “I can’t carry enough” are no longer good reasons to leave your bike at home.

This same design has been carried over into the other models in the range, from the eJoy stepthrough, the eScout classic diamond shape commuter bike right through to the RemiDemi fun cruiser.

All Benno bikes are equipped with Bosch e-bike systems for reliable power and intuitive control.