The owner of Benno did a simple test at home and placed his car keys next to his bike lock. Anytime he left his house he had to choose between the two and if he picked up the car keys, had to justify why he was choosing to drive rather than ride his bike. This is how he discovered a list of objections that lead people to choose driving over cycling. The longer Benno has designed e-bikes, the more he realised they are less bikes and more two-wheeled electrical vehicles. That means they’ll continue to take on their own looks, identity and most importantly their own purpose. The electric motor changes how bikes ride, what you can do with them and what they are allowed to look like. Fat, small tyres are no longer slow and hard to ride; they are fun, grippy and offer lots of cushy suspension. Low step-through frames are cool and convenient. High handlebars allow you to sit upright with a clear view of the road. Bigger saddles are comfy and make you want to ride further. The RemiDemi was designed to shed those old and outdated beliefs. It’s a totally new breed of e-bike with a fun yet sturdy and stable ride that gives you more control. The unique and iconic lines of the pragmatic frame design give it a fresh yet timeless look. The silent, yet powerful, Bosch Performance Line Gen3 drive unit gives you the boost and confidence to ride everywhere. And of course, being a Benno it has their trademarked Etility Design which means it can carry more cargo and can easily be accessorised with different Benno front trays.