The owner of Benno did a simple test at home and placed his car keys next to his bike lock. Anytime he left his house he had to choose between the two and if he picked up the car keys, had to justify why he was choosing to drive rather than ride his bike. This is how he discovered a list of objections that lead people to choose driving over cycling. Inspired by the lines of vintage Italian scooters and classic German cars, the eJoy combines the timeless language of vehicle design of the past with modern technology and Benno’s Etility design. The result is an ebike that’s both charming and capable. The powerful and efficient Bosch Performance Line Gen3 electric motor pairs with a sturdy oversized rear rack and an optional frame-mounted front tray to give you serious load capacity. It’s comfortable and upright, yet powerful riding position makes riding easy and fun, while the extra-strong aluminium frame with its low step-through design gives you a smooth ride with extra control. The eJoy is a true two-wheeled electrical vehicle that allows you to leave your car behind, whether you’re running errands or on a scenic joyride.